Renowned for transforming tires into unique gardening treasures, Primeur has consistently stood out as an exciting supplier in the garden retail sector. Beyond their green initiatives, Primeur boasts a remarkable 55-year heritage in the world of doormats, making them pioneers in the category. Garden retailers attending Spring Fair at the NEC Birmingham from 4th to 7th February will have the opportunity to explore Primeur’s doormat collection firsthand as the company makes its debut at the event.
With an impressive six million mats sold annually, Primeur’s expertise in the doormat sector is unparalleled. From coir and market-leading washable designs to the highly decorative Scrape N’ Sorb, Primeur’s in-house team is committed to crafting a diverse mat collection that not only meets the needs of garden retailers but also identifies new sales opportunities. Moreover, the company’s dedication to responsibly sourced raw materials aligns with environmental and ethical best practices.
Primeur redefines the perception of mats by turning them into more than just a commodity range. Through thoughtful product development, innovative manufacturing partnerships, and collaborations with artists, mats become coveted home accessories. Whether enticing shoppers to increase average basket spends or maximizing gifting sales, Primeur emerges as the go-to supplier.
Jenny Douthwaite, Primeur MD, expressed enthusiasm about the upcoming Spring Fair debut, stating, “As we look ahead to 2024, we have created what we believe to be our most competitive offering yet. Core, volume-selling ranges have been complemented with new, trend-led designs, more sustainable solutions, and innovation that elevates mats from a necessity to something of beauty.”
To support garden retailers further, Primeur has confirmed that its doormat offering can be cross-category ordered with its garden ranges, including Tierra Verde Planters, EZ Border garden borders, and EcoWay Recycled Rubber stepping-stones. With a minimum order quantity of just £500, this presents an excellent opportunity for retailers to enhance their product offerings.
Visitors to Spring Fair can explore Primeur and its mat range in Hall 8, stand A50-B51. The display will feature various price points and designs, including the latest collaboration with artist Bree Merryn. Additionally, Primeur’s commitment to utilizing recycled materials extends to its doormat collection, with a new sustainable range debuting at the exhibition.
For more information about Primeur, contact the team at 01274 518800 or visit www.primeur.co.uk.
In 2019 Primeur celebrated the milestone of its 50th year in business – an achievement they are incredibly proud of. the company is honoured to work with many of the UK’s retail groups and independents creating bespoke ranges as well as expanding its own brand offer. Just over 50,000 sq. ft of warehousing at its head office in Bingley, West Yorkshire ensures Primeur’s customers have 100% availability and can react to increases in demand quickly. Innovation and product development have been key to the business’ success and remains at the heart of what the Primeur team do today