Merchandising masterclass: AMES Tools Cutting & Pruning: AMES Tools—Island-Stand-Anatomy PR
As the AMES Tools offering expands ahead of season 25 with the introduction of cutting and pruning expertise, the team take a deeper dive into the latest point of sale that has been designed to transform shoppers into tool experts!
1) Helping customers choose the right tool – the educational element of the display acts as a valuable guide, helping customers easily identify the right tools for their gardening tasks. Clear, colour-coded visuals at the top illustrate which tools are best suited for live growth (green wood), dead wood, or shrubs. This user-friendly approach simplifies decision-making, leading to greater customer satisfaction and boosting sales potential.
2) Products tailored for every gardener – the latest AMES Tools display showcases a combination of 19 new cutting and pruning tools from their carbon steel range. Designed to cater to both casual and experienced gardeners, this versatile stand offers a one-stop solution for various gardening tasks, enhancing the shopping experience and making purchasing decisions quicker and easier.
3) 15-year guarantee: a commitment to quality – each display highlights the AMES Tools 15-year guarantee, a strong statement of product durability and craftsmanship. This promise of longevity provides peace of mind, appealing to buyers who prioritise reliability and long-lasting tools.
4) Focus on ergonomics and mechanical advantages – another standout feature is the emphasis on ergonomics and mechanical advantages, cutting through the noise to help shoppers understand the difference between compound action and geared action, or shears versus loppers. Each tool clearly details its use and benefits, with on-pack QR codes linking to video content for further product insights, enhancing the overall buying experience.
5) Visually engaging display – the new AMES Tools POS is designed to be both visually appealing and functional. A backdrop of vibrant green foliage, paired with clean lines and bright green accents, reflects the tools’ connection to nature. Green not only adds impact in retail environments but also evokes feelings of trust, balance, and longevity, resonating with customers on a deeper level.
Meet the AMES Tools Cutting & Pruning range
Bypass Pruner
Compact Bypass Pruner
Anvil Pruner
Multi-Function Bypass Pruner
Multi-Function Anvil Pruner
Ratchet Anvil Pruner
Precision Snips
Hand Shears
Hedge Shears
Geared Hedge Shears
Telescopic Hedge Shears
Folding Pruning Saw
Geared Bypass Loppers
Geared Anvil Loppers
Long Reach Geared Bypass Loppers
Long Reach Geared Anvil Loppers
Compound Action Bypass Loppers
Compound Action Anvil Loppers
Compact Ratchet Anvil Loppers
Find out more
All the latest AMES Tools introductions are now available to order ahead of season 25. Interested parties are invited to contact their usual sales manager to place an order or to find out more. Retailers wanting to become an AMES Tools stockist can find out how at www.ames-tools.co.uk.
Further details about the AMES Companies and its family of brands can be found at www.ames-uk.com.
Source – Kimberley Hornby George
