Visitors to Stand E50 Hall 7 at Spring Fair 2024 , will get a sneak peek into the upcoming season’s Ivyline New Collection
This year, the Ivyline stand will be divided into three zones, highlighting the main seasonal collections – Autumn/Winter/Christmas 2024, Spring/Summer 2024, and the brand-new Royal Botanic Gardens, Kew collection. This strategic layout aims to streamline the ordering process and showcase the extensive variety within the overall range, covering both indoor and outdoor products across different seasons.
Managing Director of Ivyline, Scott Thomas, anticipates the launch of an innovative product category, stating, “We’ll be introducing a line that’s completely different to anything currently available on the market. We have also brought forward the launch of our Christmas collection by three months and can’t wait to showcase it for the first time at Spring Fair. We also have a host of exclusive show offers lined up for retailers who place orders during the show.”
The Royal Botanic Gardens, Kew-licensed collection, a perennial showstopper, will take center stage, with Spring Fair being the first opportunity for retailers to explore the expanded 2024 collection. Featuring iconic botanical prints, the Kew collection is renowned for its gifting appeal, and the outdoor collection, having sold out in 2023, has been expanded for the upcoming seasons.
The Autumn/Winter/Christmas 2024 collection will be unveiled at Spring Fair, featuring a warm autumnal palette and key festive elements. Trend edits include Autumn Living, Country Charm, Sophisticated Opulence, and Festive Elegance, each offering distinctive styles for the upcoming season. Hero pieces for Advent, charming candle-holders, an extended candle collection, and Christmas-specific trend edits will provide retailers with a comprehensive range to create captivating displays for the prime shopping season.
Spring Fair 2024 will be held at the NEC, Birmingham, from February 4-7. Ivyline encourages visitors to book appointments in advance due to the expected high traffic at the stand throughout the event. A simple contact form is available for appointment requests, and Ivyline brochures can be downloaded for further information.
As a special treat for Spring Fair visitors, Ivyline has prepared fabulous goody bags filled with gifts from Royal Botanic Gardens, Kew licensees, available exclusively during the event. Don’t miss this exciting opportunity to explore Ivyline’s latest collections and take home some delightful surprises.