Introducing the revolutionary Apta Planting Bench—a groundbreaking concept in cross-category merchandising. The all-new Apta Planting Bench features three distinct product zones, catering to Apta pots & planters, Kelkay Horticulture grits & sands, and Seasonal plants.
This innovative merchandising display is strategically designed to deliver numerous benefits for both retailers and consumers. Apta, leveraging an understanding of shopper psychology, has seamlessly integrated three complementary product groups in one convenient location. This approach aims to elevate the average basket spend by simplifying shopping, allowing consumers to effortlessly ‘buy the look’ or gain confidence in their purchases through add-on sales, practical advice, and inspiring visuals featured on weather-proof corex signage. Departing from the days of shoppers merely purchasing a pot, this concept fosters a foolproof approach, cultivating a new generation of gardeners and ensuring plants thrive with proper care.
The Apta Planting Bench is a retail powerhouse, efficiently maximizing space with its compact 4m2 footprint. Stocked with an array of Apta pots in various sizes, styles, and colorways, along with convenient packs of Kelkay horticulture grits and sands, this display offers significant value. The inclusion of plants further enhances its cost-effectiveness, providing consumers with a one-stop solution to shop across three diverse product categories—an unparalleled feature few other merchandisers can claim.
Flexibility is a key hallmark of this merchandising display. The Apta Planting Bench accommodates a variety of products, showcasing consumer favorites, seasonal bestsellers, and even unique or challenging-to-sell plants. Its adaptability allows for coordinated plant and pot displays, the creation of seasonal showcases to drive impulse sales, and the presentation of trend-led displays featuring the latest colors, styles, and foliage.
Caroline Elliott, Product & Marketing Director at the AMES Companies, emphasizes the functionality of the Apta Planting Bench, stating, “This isn’t about just sitting and looking pretty; instead, it’s designed to work hard and offer flexibility that drives sales throughout the year. The option to stock multiple products with varying price points means there is a sales configuration for all types of shoppers.”
To explore the latest from Apta and access valuable resources, including a dedicated trade portal with an image library, POS guide, and Product Database, along with the 2024 catalogue, visit www.apta.co.uk. For additional information about the AMES Companies, visit www.ames-uk.com.
Kelkay’s Horticulture Grit & Sands offering
Kelkay’s essential Horticulture Grit & Sands range equips gardeners with everything needed for both large and small tasks. Available in large and convenient bags, the current offering includes Horticultural Grit Sand, Horticultural Silver Sand, Horticultural Sharp Sand, Horticultural Washed Gravel, Horticultural Potting Grit, and Horticultural Alpine Grit.