As the AMES Companies continues to expand its market-leading product portfolios, blending gardening expertise with the preservation of heritage brands, it’s only natural that the company is committed to enhancing its customer facilities. The newly launched trade portals, dedicated to each brand, are now live and designed to provide 24/7 access to multifaceted asset libraries, bolstering your sales capabilities.
Reflecting the AMES Companies’ dedication to supporting its customers at every juncture of the retail journey, these dedicated portals cater to the Kelkay, Apta, La Hacienda, Easy Fountain, and the all-new AMES Tools brands. They furnish retailers with all the tools required to effortlessly locate, showcase, and sell products from each brand.
Each portal offers access to the 2024 AMES catalogue, featuring image libraries replete with lifestyle and cutout imagery, perfect for integrating into marketing content and social media campaigns. Additionally, you’ll find Point of Sale (POS) guides and product databases, delivering comprehensive information ranging from barcodes to concise and detailed product descriptions, available color options, dimensions, and key features and benefits.
For those products requiring it, instruction manuals and product guides are readily available, equipping retailers to become experts on key products or to assist consumers in their shopping experience.
Caroline Elliot, Product & Marketing Director at the AMES Companies, expressed, “As our brand portfolios continue to expand, with new product offerings and new range presentations, the introduction of the new trade portals could not have come at a better time. Curated to offer everything retailers need to maximise sales or create their own marketing and social media content to entice, educate and engage with customers directly, our trade portals are the perfect one-stop-shop and are demonstrative of our commitment to ensuring our retail customers are supported throughout every step of their ‘AMES Companies’ journey.”
Beyond the Portals
While the new trade portals represent an unparalleled resource for retailers, the support doesn’t stop there. The AMES Companies takes pride in offering its customers access to the most comprehensive product portfolios available today. These offerings are accompanied by industry-leading marketing provisions and customer service standards, coupled with near 100% stock availability and delivery service level agreements that consistently exceed market standards. Furthermore, the company is embarking on a series of substantial investment plans that promise to deliver even more value, both in the short and long term.
Caroline added, “There has never been a better time to be an AMES Companies customer. We’ve been working tirelessly to ensure that the customer journey, from start to finish, is as effective as it can be. Through multiple key touchpoints, 24/7 support and a product portfolio that leaves no corner of the consumer wish list untouched, we believe we have created our strongest proposition yet, and one that will enable retailers to thrive in the coming season and beyond”
Learn More
The AMES Companies trade portals are accessible online via each brand’s website—simply look for the ‘trade’ link in the top right-hand corner. Please note that they are available exclusively to existing customers.
For further information, please visit:
- AMES Tools: www.ames-tools.co.uk
- La Hacienda: www.lahacienda.co.uk
- Apta: www.apta.co.uk
- Kelkay: www.kelkay.com
- Easy Fountain: www.easyfountain.co.uk
To delve deeper into the world of the AMES Companies, visit www.ames-uk.com.