Bells Horticultural Acquires Peter Beales Roses. Bells Horticultural, a venerable family-run enterprise deeply rooted in horticultural legacy, proudly announces the acquisition of the renowned Peter Beales Roses business. This strategic move underscores Bells Horticultural’s unwavering commitment to preserving and elevating the tradition of exquisite rose cultivation.
Peter Beales Roses, an epitome of timeless elegance and exceptional craftsmanship since 1968, has been a stalwart in the world of roses. The completion of this acquisition on Friday, 2nd February, signifies Bells Horticultural’s dedication to carrying forward the esteemed legacy of Peter Beales Roses. This move ensures the sustained availability of one of the finest and most diverse selections of roses in the market, maintaining the brands’ shared reputation for quality and excellence.
As a stalwart in the horticultural sector, Bells Horticultural boasts extensive experience as a commercial nursery grower of indoor, outdoor, and perennial plants. Operating a 30-acre modern glass house production site, heated by a 3MW biomass boiler, the company supplies many of the UK’s largest multiples. The acquisition adds one of the most beloved and iconic rose brands, Peter Beales Roses, to their portfolio, signaling a new era for the 28-time gold medal winner at RHS Chelsea.
While both businesses plan to operate independently, the Bells team anticipates various benefits resulting from the acquisition. Wholesale supply of Peter Beales Roses to garden centres will continue through the existing supply partner, Whartons Roses.
Robert Bell, Managing Director at Bells Horticultural, expressed enthusiasm about the acquisition: “We are thrilled to confirm that we have now finalized the purchase of Peter Beales Roses. This acquisition marks a significant milestone for us but, more importantly, it marks an exciting next chapter for Peter Beales Roses; a brand that has been much loved by rose aficionados across the world for over 50 years.”
He added, “We are committed to preserving the legacy of the brand and its physical entities but also have great aspirations for future growth, including exciting plans to expand the breeding programme and raise the public profile of the brand.
“From a commercial standpoint, the Peter Beales offering fits perfectly within the space we currently operate in, and we are confident that this will be pay dividends in both the short and long term. From garden centres and e-commerce to growing expertise, the synergies between our two brands are considerable and, we believe, are vital to the longevity of this expanded brand portfolio. We are on the precipice of something extremely exciting and it’s an honour to be carrying on the Peter Beales brand. Our thanks, of course, goes to Kenneth March, Director at Peter Beales Roses Ltd for all of his help and support during the transaction, and to the wider sector for their encouragement as we move forwards into this next phase.”
Robert Bell assured customers of a smooth transition, emphasizing business as usual with no disruption to orders. The Bells team invites interested parties to be part of the next chapter for Bells Horticultural and Peter Beales Roses by reaching out via info@bells.group.
About Bells Horticultural:
Bells Horticultural, based in Lincolnshire, represents a six-generation family farm with a longstanding tradition in horticulture. Dedicated to quality and innovation, the company is committed to providing customers with premium plants and gardening solutions, standing as a trusted name in the world of horticulture.
About Peter Beales Roses:
Established in 1968, Peter Beales Roses is a celebrated brand synonymous with the cultivation of exceptional roses. With a history spanning 56 years, the brand has been a beacon in the world of roses, known for its commitment to quality and timeless elegance. The acquisition by Bells Horticultural ensures the continued legacy of Peter Beales Roses in the horticultural landscape.