WEBER UNVEILS INNOVATIVE 2022 PRODUCT PORTFOLIO TO TRANSFORM OUTDOOR COOKING

It’s no secret that barbecuing has become increasingly popular over the last two years as we all spent more time at home and in our gardens, and the trend shows no sign of slowing down as we move into 2022. Weber, the world’s leading barbecue brand, is helping us prepare for the upcoming barbecue season with the launch of three transformational products in its 2022 grilling portfolio.

Designed to fuse the best in smart technology, high-quality materials, performance engineering, and craftsmanship, the 2022 GENESIS Smart Gas Barbecue, 2022 SMOKEFIRE Wood Fired Pellet Grill, STEALTH Edition, and all-new WEBER CRAFTED Gourmet BBQ System are set to take cooking outdoors to new levels of food discovery and exploration. 

“Our product lineup for the upcoming barbecue season is about pushing the boundaries of what can be done on a Weber grill,” said Jennifer Bonuso, Senior Vice President and General Manager, Global Product Management of Weber. “These new products are shaped by insights from barbecue enthusiasts around the world, who crave to create more when they cook outside. We answered that desire by bringing together our best smart technology, new features, and a unique grillware collection to enable many different cooking methods at the barbecue.”

ABOUT THE WEBER CRAFTED GOURMET BBQ SYSTEM

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The WEBER CRAFTED Gourmet BBQ System is a line of exclusive, high-quality, interchangeable grillware that unleashes a world of new foods to cook on a Weber barbecue, essentially transforming the barbecue into a versatile, complete outdoor kitchen.

The WEBER CRAFTED series features six cooking pieces – each providing a large cooking surface – that facilitate steaming, baking, roasting, searing, or flat top cooking right at the barbecue. The complete grillware collection consists of a Dual-Side Sear Grate, Flat Top, Glazed Baking Stone, Roasting Basket, Wok & Steamer, and Rotisserie Skewer pieces. Additionally, it includes a specially designed grate that allows the grillware pieces to be easily changed out on a WEBER gas, charcoal, or pellet grill. Each WEBER CRAFTED item is sold separately.

ABOUT THE 2022 WEBER GENESIS SMART GAS BARBECUE

The 2022 GENESIS Smart Gas Barbecue, Weber’s most advanced gas grill in 15 years, creates the ultimate culinary experience for barbecue enthusiasts. 

Built with high-quality materials, ingenuity, and the craftsmanship Weber is known for, the 2022 GENESIS barbecue is packed full of features to bring a complete outdoor kitchen experience to any outside space. These include:

  • WEBER CRAFTED Gourmet BBQ System with cooking grates specially designed to accommodate the WEBER CRAFTED grate insert and grillware pieces (sold separately) and unlock a wide range of cooking options at the barbecue
  • Integrated WEBER CONNECT Technology creates perfectly grilled food through real-time food temperature alerts, reminders, and flip and serve notifications at the barbecue or directly to your smart phone. With the WEBER CONNECT app, grillers can stay connected to their barbecue while taking care of guests, watching the game, or enjoying a drink
  • Proprietary PUREBLU high heat burnersaredesigned toproduce the most efficient, even flame for consistent, precise heat and reliable ignition
  • Extra-Large SEAR ZONE allows outdoor cooks to sear multiple food items simultaneously
  • Extra-large Prep and Serve Table accommodates more trays and dishes than previous GENESIS models
  • NIGHTVISION motion-sensor, under-the-lid LED lights illuminate the entire barbecuing surface – from the side table to the grates. This lighting system is ideal for early morning, dusk, and nighttime outdoor cooking
  • Expandable, Top Cooking Grate increases the overall available barbecuing space of the 2022 GENESIS grill, providing extra room to cook appetisers, sides, or main course dishes, all at the same time

The 2022 GENESIS gas barbecue line includes nine different three and four-burner models. In addition, models are available in porcelain-enamel or stainless-steel finishes.

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ABOUT THE 2022 SMOKEFIRE WOOD PELLET GRILL, STEALTH EDITION

The 2022 SMOKEFIRE Wood Fired Pellet Grill, STEALTH Edition, brings a sleek, distinctive black-on-black aesthetic to Weber’s all-in-one SMOKEFIRE pellet grilling experience, which centers on exceptional wood fired flavour through both high heat searing and low and slow smoking.

The 2022 SMOKEFIRE Grill, STEALTH Edition, includes:

  • All-black exterior styling
  • WEBER CRAFTED Gourmet BBQ System to unlock the types of meals that can be made on a pellet barbecue, adding the ability to roast, steam, and even stir-fry
  • WEBER CONNECT smart technology
  • Built-in grill lighting illuminates the cooking grate for those extended evening or early morning cooks
  • A top cooking grate provides a large, second level of barbecuing capacity
  • Porcelain-enamel construction retains heat, even in cooler temperatures, and helps prevent rust and cracking

The 2022 SMOKEFIRE Wood Fire Pellet Grill, STEALTH Edition, series includes two models.

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And to help inspire, Weber recently updated its popular WEBER CONNECT App with recipes, recipe collections, and additional cook programs that feature dishes and meal ideas that outdoor cooks can easily create with these new products. Weber owners can explore recipes for simple fare such as Balsamic Glazed Pork Chops with Peach Salsa and Grilled Carrots with Nutmeg Butter, to more sophisticated dishes such as Lemon-Ginger Tofu Steaks with Carrot and Cashew Salad or Chargrilled Oysters with Creole Remoulade Sauce and Grill Corn on the Cob with Basil Parmesan Butter.

The full 2022 GENESIS Gas Barbecue line and WEBER CRAFTED Gourmet BBQ System will be available in the UK and Ireland leading up to the spring barbecuing season from www.weber.com and retail partners. In addition, the 2022 SMOKEFIRE Wood Fired Pellet Grill, STEALTH Edition, will be available for purchase this spring.

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