WEBER INTRODUCES NEW, LIMITED-EDITION KETTLE TO COMMEMORATE 70TH ANNIVERSARY OF THE WEBER® ORIGINAL KETTLE®

Modern Charcoal Kettle Design and Performance Meets 1950’s-Inspired Features to

Honour the Innovative Roots of the World’s Leading Barbecue Brand

Weber, the global leader in outdoor cooking innovation, technology, and products, today unveiled a new limited-edition charcoal kettle designed to celebrate the Weber® Original Kettle® charcoal barbecue that started the global outdoor cooking revolution 70 years ago. A limited number of these kettles are available, which go on sale later this spring.

“When our founder George Stephen invented the iconic Weber Kettle in 1952, he initiated a new era in grilling,” said Jennifer Bonuso, Senior Vice President and General Manager of Product for Weber. “This constantly curious, entrepreneurial spirit of innovation that George embodied is the lifeblood of our company. Our new Anniversary Kettle celebrates 70 years of Weber grilling and how we continually strive to reinvent the outdoor cooking experience.”

ABOUT THE NEW, LIMITED EDITION 70th ANNIVERSARY KETTLE

This limited edition, commemorative Weber charcoal kettle has details that reflect the 1950’s in America. The 57cm kettle colour is named Hollywood Grey, which is a nod to the classic black and white films of the ‘50s era when the kettle originated.

Weber worked with a charcoal kettle fan group on social media to develop the kettle colour name. As a tribute to the era itself and the legacy of Weber, fans nominated a wide range of naming themes, and hundreds voted “American Classic” as their winning 1950’s inspiration for the kettle colour name.

The kettles also feature a solid bottom, silver utility tray for storage, a ‘50s-inspired automobile-style hood-ornament lid thermometer, white-walled wheels, and wood-like nylon handles.

The limited-edition Weber 70th Anniversary Kettle also comes with a vintage Weber steel sign and bottle opener, and all items are boxed in throwback-style Weber packaging.

Weber enthusiasts can purchase the limited-edition Weber 70th Anniversary Kettle from retailers and on www.weber.com this spring.

ABOUT THE WEBER CHARCOAL KETTLE

It all started around a fire. In 1950, in a small town just outside of Chicago, George Stephen hosted a large barbecue in his backyard. As the party got underway, George realised he couldn’t control the flame on his homemade brick fireplace, subsequently burning his food and ruining his party. But not all was lost that day. That open flame sparked George’s interest in creating a better barbecue.

At the time, George worked at Weber Brothers Metal Works, a local business that made buoys for the Chicago harbour system. Each buoy was made out of two half-spheres welded together. These buoys inspired George to create a closed cooking system for a barbecue. He took one-half of a sphere, added legs and punched holes on the bottom to increase air circulation, and placed a lid on top. The cooking results were outstanding, and the iconic Weber kettle – “George’s BBQ Kettle” – was born.

George packed up a few of his new kettles and hit the road, demonstrating his creation to shoppers at small, local hardware stores through the U.S. And the rest, as they say, is history.

Over the years, George’s kettle design evolved with dampeners, a deeper lid, a handle, and other elements that continually improved the grilling experience. And across seven decades, his company would go on to create the industry standards in high-quality, high-performance smokers, gas, electric, wood pellet, and smart barbecues, all designed to make cooking outdoors more enjoyable, relaxing, and, above all, delicious.

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