A successful partnership between specialist vehicle graphics company Roadvert and the One Trafford Partnership is benefiting gardeners in the Trafford community, in Greater Manchester.
Old Spedian graphics™ supplied to One Trafford by Roadvert has been shared out among local community groups in Trafford to create bedding for plants. The borough has a strong network of allotment users, In Bloom groups, Friends of Parks and local community groups working to continually improve the borough.
The One Trafford Partnership is a collaboration between Trafford Council and Amey – providing highways, environmental and facilities management services for the authority.
So far 12 vinyl sheets, which are fully recyclable for reuse as alternative products such as traffic cones, have been donated to help three allotments to create plant bedding and protect their plants and vegetables from weeds. Allotments include Mossfield Allotments and Gorse Hill Allotments in Stretford, and Winstanley Allotments in Sale.
A total of 20 sheets supplied by Roadvert have been donated. Demand is so high across the borough that One Trafford are planning to continue the scheme on an ongoing basis.
Roadvert enjoys a successful partnership with Amey, including the One Trafford contract. Its system allows organisations to refresh their messages or run new campaigns with minimal fuss or disruption.
The Spedian graphics panels can be removed within minutes and are simply rolled up and stored until they are needed again. Fitting a new graphics panel is equally quick.
One Trafford uses the livery to communicate informative recycling messages to residents. The messages are regularly displayed on 26 of its vehicles.
Each year One Trafford renews half of its fleet. Instead of disposing of the redundant livery panels, it was decided to put them to better use following a suggestion from the One Trafford Partnership, who work closely with local community groups.
Lawrence Craig, CEO of Roadvert, said: “This is a great project which allows us all to give back to the community and to prevent the livery panels from going to waste.
“We are delighted to have played a part through our relationship with Amey and in particular One Trafford, with whom we have undertaken some excellent, eye catching projects, including a ‘Thank You NHS’ livery on two of its vehicles earlier this year.”
Mike Vickers, a user of Mossfield Allotments, said: “The old livery sheets have been a brilliant addition to my plot where I’m now able to get rid unwanted weeds and create a healthy bed for my crop. As a new allotment plot holder, I had been researching and looking for a solution to enable a better bedding until the opportunity came up to re-use old livery sheets. It’s given me and my family more time to plan and plant on the plot together. We’re really looking forward to seeing our first big yield in the new season.”