Origin Enterprises plc (’Origin’ or ‘the Group’), the international group shaping the future of sustainable land use, today welcomes the acquisition of Elixir Garden Supplies Ltd (“Elixir”), a UK-based industry leader in online gardening supplies.
Established for over 35 years’, Elixir has extensive expertise in fertilisers, feeds and garden care, delivering the essentials customers need in a fast-growing market segment. Offering a focused product range, the company has built a reputation for quality, expert customer support and a highly responsive supply chain — dispatching up to 20,000 orders across the UK each week, 90% of which are own-brand sales.
Elixir’s successful direct-to-consumer model further strengthens Origin’s expanding portfolio within its Living Landscapes division representing further progress towards the Group’s target for this division to deliver 30% of Group operating profit by the end of FY26. The acquisition enhances Origin’s ability to serve both professional and home gardening customers through a fully integrated supply chain, from raw material through to end user — a competitive advantage that sets Origin apart in the market.
TJ Kelly, Divisional Managing Director of Living Landscapes, commented: “Elixir Garden Supplies is a strong addition to the Origin family, which both complements our existing portfolio of businesses and accelerates our ability to serve the fast-growing online garden care market. By combining Elixir’s direct-to-consumer platform with Origin’s manufacturing scale and supply chain strength, we are positioned to deliver superior product ranges, value and service to customers throughout the UK.”
Source FTI Consulting
Niamh O’Brien / Paddy Berkery
OriginEnterprises
