A PLANT information company has this month (December 2020) launched a plugin to make its library of plant photos and information available in the industry’s favourite webshop platform WooCommerce.
Joy of Plants has images and descriptions for more than 14,800 UK plants and retailers can add the plugin to instantly populate their WooCommerce online shops to help make and improve online sales.
Terri Jones, Managing Director of Joy of Plants in Twyford, explained: “During the COVID-19 lockdowns this year, we were able to help garden centres set up online stores and/or click&collect systems, which have been extremely popular.
“They were a huge help to many of their customers, especially the elderly and vulnerable, who appreciated this new level of service and it’s been very lucrative for sellers too. We predict that the popularity of webshops and click&collect services will continue to rise through 2021.
“We realised we could make the process of creating and updating webshops easy and quick for retailers by developing a solution that allows an online shop to use our photo and text library. As we all know, pictures sell plants.
“Our WooCommerce plugin, for the industry’s favourite webshop platform, is quick to install from the official WordPress plugin directory and easy to use. Even non-technical staff can set it up. We manage the indexing and copyright control of all images supplied via our library. Retailers can use them with confidence, knowing they have the right image for each plant and that they have permission to use each image, so there’s no danger of copyright infringement or unexpected fees for use of images.
“This plugin is the latest innovation in our services for webshops and websites, as we now support retailers using WordPress/WooCommerce, Shopify and Bluepark ecommerce platforms with our library.
“In addition to adding images and text to the individual pages, the plugin can be used to add our Plant Finder to the site, seamlessly linking to the pages to provide a plantfinding front-end, additional plant descriptions, and Care Product recommendations for individual plants, to increase sales of sundries as well.”
Stratford Garden Centre is one retailer that has benefitted from using Joy of Plants’ Image and Text Library and Plant Finder on its own webshop at https://stratfordgardencentre.co.uk/shop/product-category/plants/shrubs-trees/roses/.
Helen Lloyd, Managing Director at Stratford Garden Centre, said: “We have worked closely with Joy of Plants for the last few months to develop a plugin to support our new WooCommerce online shop.
“The Joy of Plants plugin provides us with high quality plant images and plant descriptions for the majority of plants that we stock and the Plant Finder is an excellent tool and really assists the customer when buying plants from us online.
“Terri is great to work with, we were able to have some important input into the development of the plugin and I believe this is just the start of a great relationship to ensure the success of Stratford Garden Centre’s new webshop.”
Joy of Plants has spent the past 25 years photographing and documenting UK plants to provide information in many forms including bed card printing, website plug-ins, touchscreen kiosks, and an image and text library for use in e-commerce sites.