If you’re keen to grow your gardening business and gain new clients, working out how to achieve your goals can be a daunting prospect. Factors such as available time, finances, experience, knowledge and resources can often mean small business owners find this a difficult and confusing endeavour and many are put off by the challenge.
As the owner of Jackson Garden Services, a Plymouth-based gardening and landscaping company, I have successfully grown my gardening business and gained a strong client base in the process using a combination of direct and indirect marketing (both online and offline). Since I started the company in 2018, we’ve gone from being a small, fledgeling business to a successful and popular company with a small team and strong client base, due to a combined approach of working hard, being great at what we do and having a successful and useful approach to marketing the business.
Taking into account the things that have worked for my business, I’ll be writing a monthly feature, packed with hints and tips that will help you grow your gardening business effectively.
Quality Website Content
The first step in growing your gardening business online and creating an online presence is to assess whether you’ve got good quality content on your website.
If your website looks great but is failing to attract visits, it’s a good idea to audit your website content, as having an interesting, informative and resource-rich website will help to set you apart from the competition as well as helping you to rank well in search engine page results.
Start by checking that your website has a variety of original, well-written content (no repetition, plagiarism or poorly worded copy) that features the phrases or search words you’re aiming to rank well for. For example, if you want to rank for ‘landscape gardener plymouth’, but you’ve not actually mentioned that phrase anywhere on your website, expecting to rank well for it in the search results is a pretty tall order! Assessing the website copy and content can be a pretty big, difficult and time-consuming job, so if funds allow, it’s worth enlisting the services of a local SEO company to optimise the copy, recommend changes to the site and provide an ongoing service to keep your website ranking well. This is a considered investment for any business, but it’s one that enables you to focus on what you do well – running your business – and lets the experts work on the content.
Fresh content is important, so whether you outsource to professionals or do this yourself, ensure your website is regularly updated with new blogs and articles to add value to your website and provide site visitors with interesting, relevant and informative reading material. It may feel daunting to constantly create new content, but when you run a gardening business, there’s always something you can share! Whether you write about a recent job, a past favourite job, one of your areas of expertise, your services or to provide advice on a facet of the industry, there are a wealth of things you can write about to deliver fresh content. If you’re really stuck for ideas, check out what pages of your site are getting traffic and which ones are being left behind and see if there’s anything you’re doing on the popular pages that you’re not doing on the ones that are less frequently visited.
Check back next time for our second instalment, focusing on ways to build a strong social media presence. In the meantime, you can connect with me on Facebook, Instagram, Twitter and Linked In; I’m always happy to chat!