Grow Your Gardening Business – How SEO can help your Gardening business

The ninth instalment of our tips for growing your gardening business focuses on the power of Search Engine Marketing (SEO).

As the owner of Jackson Garden Services, a Plymouth-based gardening and landscaping company, I have successfully grown my gardening business and gained a strong client base in the process using a combination of direct and indirect marketing (both online and offline). Since I started the company in 2018, we’ve gone from being a small, fledgling business to a successful and popular company with a small team and strong client base due to a combined approach of working hard, being great at what we do and having a successful and useful approach to marketing the business.

Social media channels such as Facebook can often be overlooked as a form of advertising. Still, in my experience, it offers a great way to get your gardening services in front of the right people.

What is SEO and how does it help my Gardening Website?

Search Engine Optimisation or SEO for short is the process for improving your website within search engines such as Google and Bing. The most important factor of SEO is its ability to help you become more visible in search results for terms that are important for you. The more keywords that you are found for in search engines, the more potential you have for bringing visitors to your site. Put simply, you may have a website that tells the world about your gardening services, but how well does it tell search engines such as Google?

With more and more businesses spending time and money on their SEO, it’s high time that you jump on the bandwagon, optimise your website, and get above your competitors.

How do search engines find my gardening website?

This is where it gets interesting, search engines such as Google constantly search the internet for websites, and once found they try to decipher them and add them to their list of known pages.

Search engines send out crawlers that spider their way through websites, looking at keywords, images, videos, heading and hundreds of other factors and signals. With this information, it’s Google’s job to match that data and its importance to keywords and competitors for those terms.

  1. Crawling: Discover websites by searching across the internet, analysing the content and code of each page.
  2. Indexing: Organising the information found from crawling, once indexed the pages have the potential to show within Google.
  3. Ranking: Taking into account search engines’ pursuit to offer users the most relevant information for their search, results are ordered by the most relevant to least.

What do search engines look for in a website?

Nobody knows exactly what ranking factors Search Engines look for in websites but can take an educated guess by what information they have released in the past.

  • Backlinks: Noted as one of Google’s most important ranking factors. When someone links to your website it is like a vote of confidence, the more highly regarded the linking website is, the more prominence Google will give you. Links are all about quality, not quantity, so make a big effort when seeking links on other websites.
  • Relevance: Is your content truly relevant to the terms you want people to visit you for? Will visitors find your page useful, if not you will need to improve it.
  • Freshness: Is your website out of date? Has it not been updated in a long time? Google can tell and will put other websites ahead of you. Again, this is because search engines want searchers to find the most up to date information.
  • Page Speed: Ensuring that visitors get the best experience on your website is paramount for Google, so slow websites are penalised. Something to note is that websites do not have to be running at lightning speeds, but simply fast enough to not negatively impact users. Google has its own PageSpeed Insights tool to check speeds to give you an idea of your current speed.
  • Mobile-friendliness: More and more people are searching on mobile devices now, in fact, Google reported that 65% of all searches happened on them. Being mobile-friendly has been a Google factor since 2015, so ensure that your site is responsive to different screen types.

Further information

Now that you know how search engines work and what they look for, it’s time to create an SEO site audit, but that’s something for another day! In the meantime, you can connect with me on Facebook, Instagram, Twitter and Linked In; I’m always happy to chat!

We will be happy to hear your thoughts

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