Following the overwhelming success of the inaugural GroundsFest, the organizing team is gearing up to create an even more spectacular event next year. Set to unfold at Stoneleigh Park, Warwickshire, on September 10 and 11, GroundsFest 2024 promises an unparalleled experience.
Building upon valuable feedback from the first edition, the organizing team is diligently working behind the scenes to implement enhancements that will take the event to new heights. A significant change involves the introduction of a more free-flowing layout to enhance the overall event experience. The addition of a new entrance will reduce the walk to the event, allowing attendees to immerse themselves in the festivities more swiftly.
The camping zone is poised for upgraded facilities, and the festival area will undergo a makeover, featuring new attractions. This strategic move aims to sustain high excitement levels, providing both exhibitors and visitors with fresh and engaging experiences. The goal is clear: GroundsFest 2024 will not just meet expectations but exceed them.
The success of GroundsFest 2023 attests to the event’s unique approach. With over a 90% rebooking rate from exhibitors, it’s evident that the industry has embraced the innovative event concept wholeheartedly. According to the post-show exhibitor survey, an impressive 93% of exhibitors generated new sales leads, underscoring the event’s tangible impact on business growth.
Robbie Hayter from Net World Sports commended GroundsFest, stating, “GroundsFest is doing things differently for the industry, and I think it is refreshing. A lot of the visitors are really excited to see the outdoor demos, and the festival is a great idea because you loosen up a little bit and there are more conversations and networking opportunities.”
Megan Oliver from the Howardson Group echoed similar sentiments, emphasizing the appeal of seeing products in an outdoor environment. “People are loving GroundsFest, and the footfall has been really good. We’ve seen people from all over the country and we’ve taken a lot of enquiries. It’s got a nice festival feel and makes it an enjoyable place to be.”
GroundsFest visitors were equally positive. Christopher Mortimer from Mortimer Contracts Limited said, “It was a fantastic show – the best in years. I bought new kit and saw lots to benefit my company for the future. I also made some great contacts and I’m already looking forward to next year.”
Finn Greer from Trackstars attributed GroundsFest’s success to the diversity of the event. “I think GroundsFest, being indoors and outdoors, and having such a wide variety of demos are the reasons why it has drawn such a large number of people.”
“The buzz is all about GroundsFest now,” shared Tom Duchesne from Top Garden Services, emphasizing the event’s growing reputation and influence.
Marketing Director Chris Bennett highlighted the importance of industry feedback in shaping the evolution of GroundsFest. “The only way to evolve GroundsFest is by listening to the industry. This commitment to responsiveness and adaptability ensures that each edition of GroundsFest is a reflection of the evolving needs and desires of the landscaping and grounds management community.”
As anticipation builds for GroundsFest 2024, the industry can expect an event that not only celebrates the latest innovations but also sets new standards for collaboration, networking, and business growth.
GroundsFest 2024 is poised to be an unmissable highlight on the calendar for all sectors of the grounds management industry.
For more information, please visit www.groundsfest.com
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