Green-tech launches new state-of-the-art Website


Green-tech has announced its new website, that has been in development for the last 10 months, has gone live.

The website brings together products from all of Green-tech’s brands into one central hub.

The new-look website is great news for Green-tech’s visitors; it will provide them with an improved browsing and better buying experience.  The highly sophisticated back-end technology will analyse their movements and actions while on the site and personalise future visits for them.  Other new features that visitors will enjoy include a powerful search system, product calculators for select products and a membership facility to enable customers to set up an online account; making ordering and managing their account easier, faster and more convenient for them.

Green-tech has been listening to its customer feedback as to what they want from the company’s website and incorporated it to provide a great user experience.


  • The inbuilt artificial intelligence will provide customers with a personalised service
  • The mobile website has been fully overhauled and offers vastly improved viewing when out on site, with access to a full library of free resources
  • The website is easier and faster to navigate around
  • Online calculators are readily available for working out the right quantity of soil, grass seed and pond liners
  • Online assistance with estimating projects is now available
  • Visitors can chat live to a team of experts
  • There is improved technical data available
  • The entire product range is available to buy online
  • More detailed information is available on delivery times
  • Pre-ordering of products is now an option



Dan Burton, Green-tech’s Digital Executive, managed the project and said,

“We have merged together five individual websites – Green-tech, which has gone live and will be quickly followed by, Flexible Lining Products, John Chambers Wildflower Seed, gtSpecifier and Green-tree soils. The new back-end system gives us improved control and easier management over all of our websites. It is responsive across desktops, tablets and mobile, making 24/7 ordering easier than ever.”

Green-tech’s Managing Director, Rachel Kay adds,

“This is a substantial investment for Green-tech which demonstrates our commitment to our customers to enhancing their online user experience.  Visitors will have a much better online experience; they will find it easier to navigate, get in touch, receive assistance and place orders.  They now have one source for all product details, technical information and case studies.”




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