Naming your business

Gardening news Forums Starting a business Naming your business

This topic contains 6 replies, has 1 voice, and was last updated by  Newspaper 1 month ago.

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    before choosing a name consider
    1)what type of work you are going to do ie just grounds maintenance, just landscaping, just lawncare, a bit of everything etc
    2)What type of customers you want ie domestic gardens, commercial, housing associations and councils etc
    3)Are you going to employ anybody



    If you are providing a product ie fencing or artificial grass, make sure it is in the title. Eg Essex fencing or Evergreen artificial grass.
    If you are looking for just private customers, then your name is not so important because you will meet the client in person. When you don’t meet the client, your name is very important.



    Jobs where you don’t initially meet the client are housing association and council work. You will have to do a pqq (prequalifying questionaire) before getting an interview



    Think how your business might develop. A lot of companies that started as grounds maintenance business then go on to become facility services providers supplying services such as cleaning, window cleaning and rubbish removal etc. If you are called Fred’s mowing then you are going to have problems if the opportunity to price for such work comes along.



    A sensible choice of name is your own name followed by your services. For example John Smith Gardens or John Smith Landscapes. Putting your own name on your business implies that you are happy to be known and have nothing to hide. It invokes a sense of trust in your potential clients that an anonymous name cannot.



    Of course, you want your name to be unique. Check that you can get the domain name for a website and that it’s not already taken. An easy way to do this is at Just do a domain search and see if your name choice is available



    As your business grows you might want to become a limited company. You will need to check with companies house to see if your nsme (John Smith Gardens) can become incorporated and is available ( ie become John Smith Gardens Limited) Go to the companies house website to run a name search

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