Feverfew Garden Company, the UK’s first garden wear brand created for women, is delighted to announce the appointment of Chloe Plumstead as a new Director. This strategic move marks a significant step forward for the company, following exponential growth since the company launched less than two years ago.
Chloe, a popular gardening influencer, started her journey with Feverfew with a desire to create some high-quality gardening gloves for her dedicated community of followers. Initially reaching out to collaborate on this limited-edition project, Chloe’s vision and passion impressed Feverfew’s founder, Rachel Eunson.
From this, the Feverfew Maple Mushroom gloves were born, an immediate hit with Chloe’s following. Her expertise in social media and community building has amplified the brand awareness of Feverfew and its mission to grow into a hub for women who care about regeneration and working with nature.
This successful collaboration highlighted the synergy between Chloe and Rachel and made Rachel realise Chloe was the perfect person to come on the brand’s growth journey and help take Feverfew to the next level.
Rachel said, “Chloe came to Feverfew with a clear vision: to create practical and stylish gardening gloves for women that resonated with her audience and reflected her personal style. What followed was an exciting six-month period of designing and manufacturing, resulting in the launch of the Maple Mushroom gloves, which were a huge success. At the time, I was realising that the business was approaching a stage where it needed a second person on board to help me drive growth, and I knew there was only one person I wanted to join me on the journey. Thankfully, she said yes!”
Chloe added, “Feverfew’s mission to encourage people into gardening is parallel to my own, so I am beyond thrilled to be joining the team alongside Rachel. The Maple Mushroom glove collaboration was a joy to work on and further highlighted what I already knew – just how much of a gap there is for functional yet beautiful women’s gardenwear. What we have planned for the next few years promises to be truly exciting, so watch this space!”
Feverfew Garden Company has enjoyed a remarkable first couple of years since it launched in June 2023. The company’s flagship product, the Original Ladies Gardening Gloves, has garnered widespread recognition, receiving the “Best Buy Award for Lightweight Gloves” from gardenersworld.com in the first six months of trading.
This was further bolstered by a £10,000 funding boost from Scottish EDGE and being stocked in leading retailers including Marshalls Garden, St John’s Garden Centres, Long Barn and Hortus London, as well as selling directly from its own website.
Feverfew gloves are designed specifically for female hands and are the only brand to come in four sizes, so no more one-size-fits-all. Available in sizes XS to L in green and plum, the gloves boast reinforced fingertips, touchscreen compatibility, and padded palms for enhanced comfort and protection during demanding gardening tasks. A convenient clip keeps them paired, and they are both vegan and packaged sustainably.
The company has also diversified into new product lines, including Boonie hats, T-shirts, and gift hampers, collaborating with other trailblazing brands like Beevive, recently seen on BBC Dragons’ Den.
You can follow Feverfew’s journey at https://www.instagram.com/feverfewgarden.co or visit the website www.feverfewgarden.co.uk
Source Cassie King
