Deanna Kovar Appointed President of Deere & Company’s Worldwide Agriculture & Turf Division for Small Ag and Turf, Regions 1 and 2


Deere & Company (NYSE: DE) is pleased to announce the appointment of Deanna Kovar as the new President of the Worldwide Agriculture and Turf Division, responsible for Small Ag and Turf markets in Regions 1 and 2, encompassing Asia, Africa, and Europe. Ms. Kovar succeeds Mark von Pentz, who is retiring from the company.

In her new role, Ms. Kovar will assume leadership of the company’s Small Ag and Turf business, as well as oversee John Deere’s operations in these international markets. Ms. Kovar brings a wealth of experience to this position, having previously served as Vice President of Production and Precision Ag since 2020. In that role, she led a global team dedicated to providing equipment and technological solutions that enhance the productivity, profitability, and sustainability of agricultural operators.

Ms. Kovar has been an integral part of the Deere team since 2000 and has spent most of her career in various roles in channel and product management. This extensive experience has granted her a profound understanding of the unique needs and preferences of agricultural customers. Her expertise in precision technologies began in 2010 when she joined the Intelligent Solutions Group as Manager of Portfolio Management. Subsequent positions included Division Sales Manager, Director of Production & Precision Ag Marketing, and Director of Global Operator Stations.

John May, Chief Executive Officer of Deere & Company, expressed his confidence in Ms. Kovar, stating, “Deanna and her team will play an instrumental role in advancing our smart industrial strategy to deliver enhanced customer value in the Small Ag and Turf markets, as well as in Regions 1 & 2. Her deep customer understanding, professional background in channel and product management, keen business insights, and record of consistent success make Deanna well-qualified for her new role.”

About Deere & Company:
Deere & Company ( is a global leader in providing agricultural, construction, and forestry equipment. Our mission is to empower our customers to push the boundaries of productivity and sustainability, propelling life forward. Our range of technology-enabled products, including the John Deere Autonomous 8R Tractor, See & Spray™, and E-Power Backhoe, exemplify our commitment to addressing the world’s growing demands for food, shelter, and infrastructure. Deere & Company also offers financial services through John Deere Financial.

For more information about Deere & Company, please visit us at

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