Category: Suppliers

Fothergill’s, one of Britain’s leading seed suppliers, has rebranded and outlined an ambitious strategy for international expansion as part of a major transformation. The business, formerly known as Mr Fothergill’s, has dropped the “Mr” and introduced a modernised logo, updated packaging, and a refreshed website aimed at appealing to a broader and more diverse audience of gardeners. The new identity was unveiled following consumer research involving more than 3,000 participants. The phased rollout will see both the old and new branding in circulation simultaneously, to ensure continuity and customer familiarity. The...