Primeur, the leading brand of recycled gardening products, invites retailers to its new and improved showroom in West Yorkshire to take their garden centre sales to the next level in 2024.
The showroom, based in Skipton, is now open offering an up-close view of all Primeur’s award-winning products made from recycled and reclaimed material. Whether you’re looking for sustainable self-watering planters for customers on the move, stepping stones for decorative pathways or a lightweight alternative to concrete edging in-store, the Primeur team are here to help guide you through options within its entire Eco Garden range under one roof.
New for 2024
New and existing customers can tour the entire showroom, focusing on both existing ranges and the company’s latest product introductions for 2024 including the revolutionary Rubber Mat Tiles and Play Tiles, which scooped the Glee New Product ‘Landscaping’ Award earlier this year.
New Tierra Verde planters Cello, Barrel and Alto will join the showroom line-up, offering retailers new shapes and styles, modern material innovation and new colourways that achieved shortlisted status within the Growing Containers category at Glee and are sure to set tills ringing in the new season.
Primeur Best Sellers that you can’t afford to miss at the showroom
EZ Borders
The Primeur EZ Borders range offers an innovative and lightweight solution for gardeners who want to add shape and definition to their gardens. These borders are flexible, allowing gardeners to follow the curve of the border required, and come with installation spikes, meaning no additional tools are needed.
Tierra Verde Planters
Tierra Verde planters by Primeur are lightweight, unbreakable, and weather-resistant. They come in black/slate or grey/pewter, with or without a lip, and have a self-watering system. Made of recycled rubber that insulates plant roots, they’re available in 33cm, 50cm, and 70cm sizes.
Stepping stones
Primeur’s Eco Garden Stepping Stone Collection offers non-slip pathways and in-store sales, with best-selling designs in Natural, Cracked Log, Scroll Railroad and River Rock. The stones are mould and mildew-resistant, won’t fade, stain or rot, and are perfect for year-round use. They are also safe and practical and provide a decorative solution for lawns, gravel or flower borders, easy to install and virtually indestructible, withstanding any weather.
Explore the merchandising offer
Primeur’s recycled rubber products can be easily merchandised by retailers through effective point-of-sale displays. These displays are designed to optimise space on the shop floor and showcase multiple collections on three shelves. Attractive pallet displays are perfect for island positions and can be placed back-to-back to optimise space. They can also be strategically placed next to complementary products to encourage cross-selling and increase transaction value.
Jenny Douthwaite, Director at Primeur said: We are excited to welcome customers back to our Skipton showroom, where they can find retail inspiration, and sustainable ideas, and browse through our full portfolio of recycled gardenware. Whether you want to enhance your merchandising ideas or examine Primeur’s Eco Garden products up close, our showroom is the perfect opportunity to receive sales advice from our dedicated team, who will guide customers through the product’s USPs.”
To book your appointment, please email the sales team at sales@primeur.ltd.uk or call the main switchboard on 01274 518800.
