Weber® Barbecues, the world leaders in outdoor cooking innovation, technology, and products, announced today it has officially opened its European-based manufacturing and distribution hub, helping to streamline UK production capacity and reduce environmental footprint from transportation.

Weber’s new facility located in Zabrze, Poland, which has been certified by BREEAM, the world’s leading sustainability validation & certification system, improves the company’s ability to meet the fast-growing product demand within the UK. This includes supporting the customer journey with shorter delivery times and increasing production reactivity due to products now being shipped to the UK within Europe.

“Our new manufacturing and distribution centre marks an important milestone in Weber’s global expansion and European growth,” said Chris Scherzinger, Chief Executive Officer of Weber. “A key element of our growth plans includes our ‘Make-Where-We-Sell’ strategy. This approach focuses on manufacturing high-quality Weber barbecue products closer to our retail customers and consumers, improving our delivery and service speed. We also gain considerable efficiencies operationally and a new level of flexibility to respond and react to local market dynamics and needs.”

The centre is the company’s first manufacturing facility outside the United States.

The Weber manufacturing team in Europe will produce high-quality barbecues in the approximately 50,000-square-metre building. The hub also features a Weber Grill Academy Experience Centre and multiple green space areas for team members to enjoy. The Weber Grill Academy Experience Centre is a hands-on learning space dedicated to the art and skill of barbecuing through culinary classes, interactive chef’s tables, private parties, and corporate team building events held virtually or in person.  

“We appreciate the resilience and passion of our manufacturing and supply chain teams in building this remarkable facility despite the challenges of a global pandemic,” added Mr. Scherzinger. “Through novel technologies like virtual reality and creative approaches, our local team in Poland worked closely with our US manufacturing leaders to navigate this facility’s construction and ensure every square metre of the plant was designed to tight specifications. Further, we are deeply thankful for the support of the City of Zabrze and the Katowice Special Economic Zone throughout this project.”

Panattoni, a market leader in industrial real estate in Europe, partnered with Weber as the developer on the company’s European manufacturing and distribution hub.

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