THE NEW TECHNOLOGIES TRANSFORMING RETAIL

Retail is changing, in both horticulture and on the high street. Embracing emerging technologies, capitalising on loyal customers and expanding your digital presence are a few ways of ensuring you ride the wave and future proof your business.

SmartPlant is one of a number of services driving these changes and helping retailers innovate, digitise and increase revenues.

Barcode Scanning is Becoming a Customer Norm

Sainsbury’s, Co-op, Amazon and Barclaycard are just a few encouraging shoppers to scan barcodes with their phones: Learn more about Barclaycard’s new check out-free initiative

Alexa Continues to Impress

Even Amazon is surprised by how much people love Alexa and compatibility for all “Smart” Plants is delivering sophisticated customer service through Alexa.

Mobile is More Alive Than Ever

People are spending 4.5 TIMES longer on their phones than 5 years ago! Interacting with your customers through mobile is a vital way to engage your customers. SmartPlant gives you an app, without the hassle at a fraction of the price.

REVENUE GENERATION FOR RETAILERS

On top of having a branded app managed by a third party, data analytics and Alexa compatibility, SmartPlant’s recommended products and specific data driven marketing gives commercial partners a healthy ROI within the first year.

CTR on products, direct messages are above industry averages while push notifications are at 62%. Highlighting that ‘having an app for that’ really does improve customer engagement.

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SmartPlant commercial benefits:

Tailored Customer Experiences

Unique Communication Channels

Intelligence-led segmentation

Increased Revenues

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E-commerce businesses can also benefit from our API The SmartPlant button’ that automatically syncs plants from e-receipts into the customers SmartPlant digital garden, attaching a plant monthly plant care reminders to every purchase.

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