Following increasing attention on glyphosate and the environment in the media, garden retailers are now needing, more than ever, to review their product offer to ensure they themselves are being responsible and the consumers are being given a clear greener/safer option on the shelf – this was never more evident than on the Sipcam stand at Glee this year.
Promoting their environmentally sensitive feed, weed, and controls range, retailer interest was strong in Sipcam’s latest product launches, under its ecofective® brand that uses innovative biotechnologies to bring effective alternatives to conventional chemical products
One of the main talking points of the show was Sipcam’s announcement of a partnership with Assured Products, resulting in a range of core garden care lines licenced under the prestigious RHS brand. This included a glyphosate free Weedkiller containing acetic acid, Moss Killer, Path, Patio & Decking Cleaner as well as a non-pesticide Bug & Mildew Control and Ferric Phosphate Slug Killer. The RHS range will be available exclusively to garden centres through Sipcam UK and was positively received by both the trade customers and media visiting the stand.
Sipcam’s ecofective® Child and Pet Safe range was expanded to include a new Liquid Lawn Feed for luscious greener lawns, XL Slug Defence barrier granules that deter slugs and snails, a larger 1.5 litre bottle of Artificial Grass Cleaner concentrate that uses friendly bacteria to feed off the dirt providing long lasting effect, and Water Storing Granules based on a blend of natural plant materials and minerals. These were added to the ten-strong product line, safe to use around children, wildlife and pets all year round.
New POS for retailers to accompany the RHS and ecofective® ranges was also unveiled at the show. The new POS will offer garden centres a complete package for both brands and will effectively merchandise products in store, with new FSDUs to draw the customers eye by creating an attractive and modern arrangement of products, as well as feather flags to maximise the product’s impact.
Matt Jones of Sipcam UK said: “Glee is now a key staple in our marketing calendar and our range evoked a positive response amongst all visitors at this year’s show. With the increasing pressure and debate surrounding the use of glyphosate, it was the perfect platform to launch our RHS licenced line with Assured Products, as well as the ecofective® natural solutions range. We were able to engage directly with many key buyers and appreciate the work GIMA put into this area. We found that many garden centres are reviewing their chemicals range, acknowledging the need for greener, safer alternatives.”
Further details about Sipcam UK, and its RHS and ecofective® product portfolio can be found at www.ecofective.uk.com.