SALTEX visitor survey – your show, your voice

The Grounds Management Association (GMA) has launched an online visitor survey to help plan for and shape the future of SALTEX.

September marks four months since the GMA announced that SALTEX will be taking place in March 2021. In more ordinary times, organisers of SALTEX would be planning for the November event – the 75th anniversary of SALTEX – and getting prepared to host more than 9,000 people at the National Exhibition Centre, Birmingham – but, instead, are currently navigating unprecedented circumstances.

Behind the scenes, the GMA is working to monitor latest government guidance and safety measures to run the best event possible. No stone has been left unturned in the planning of SALTEX and the GMA has established a working group with significant experience in the events sector, as well as strengthened its external partnerships, which includes event partner the National Exhibition Centre (NEC), the Association of Exhibition Organisers (AEO), the Events Owners Association (EOA), the Association of Event Venues (AEV), and the Event Suppliers and Services Association (ESSA).

Now, the not-for-profit organisation wants to hear directly from the industry to help support its event strategy with the view to deliver an excellent customer experience based on latest research and an understanding of expectations.

We are in constant dialogue with our exhibitors and now we want to hear from the visitors that attend SALTEX,” said GMA CEO Geoff Webb. “By completing our short visitor survey, it will help us plan for the future and ensure that SALTEX is the event the industry needs to unite and celebrate the grounds sector.

SALTEX is the industry’s show – it has been since 1938 – and therefore, the voices of all those who attend are the voices that count most of all.”

The GMA’s priority while planning SALTEX has been to continue supporting the industry, those that it works closely with, and to provide regular updates along the way. In the past months, the GMA has hosted regular webinars, held focus groups and conducted membership insight to help shape what’s right for the grounds management sector.

To complete the short survey, please click here

For more information visit

Follow SALTEX on Twitter @GMA_SALTEX and Facebook –



SALTEX is one of the fastest growing trade shows in the UK. It is the annual one-stop-shop for thousands of individuals working to install, manage and maintain the UK’s outdoor leisure spaces – from sports grounds personnel to park & leisure amenity officers, from landscapers to greenkeepers, and foresters to estate managers.

In 1938, SALTEX was launched to unite the industry and offer educational and networking opportunities for those that managed green spaces. Since that time, the show has continued to grow and has now established itself as Europe’s largest annual turf management event. With its home at the NEC, in Birmingham, SALTEX remains true to those within the industry offering a world of limitless opportunities in which they can discover the latest trends and innovations, connect with colleagues and learn from top industry professionals.

The show is organised by the Grounds Management Association – the leading not-for-profit membership organisation representing grounds managers, grounds personnel, grounds maintenance managers, greenkeepers and all others involved in the management of sports pitches, landscape and amenity facilities in the UK.

SALTEX 2021 will be the show’s 75th anniversary.

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