New Retail Concept for KalaMitica Magnetic System Expands Sales Potential

KalaMitica is a fantastically practical and attractive system of magnetic containers, boards and hooks.  Designed and manufactured in Italy they have an application for every room in the house.  Far more than just a magnetic plant pot they offer a vast number of storage and homeware opportunities as well as being a superb gift.

This year KalaMitica are launching a new Retail Concept at GLEE 2019.  Stylised, displays show how the system may be used in the customer’s bathroom, kitchen and study.  Well branded stock is merchandised alongside, in practical shelving.  The displays are modular and can be placed in line along a wall or as a stand-alone block depending on the retailer’s requirement.

KalaMitica is distributed in the UK by Key Essentials Ltd (GLEE stand 19G31) Director Mark Smith explains. ‘We have an established customer base in the UK selling KalaMitica magnetic pots for use with plants, but the potential is far greater.  This new Retail concept will help our customers sell our magnetic system in an attractive, practical and easily merchandised manner opening up other markets’.

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