New Honey and Wild additions unveiled at Glee to set the trend for garden décor sales in 2022

With decorative homewares and creativity on the rise, shoppers are now utilising every room , gardens included, so it’s no surprise that demand for outdoor decor in the UK is higher than ever.  Woodlodge is delighted to add to its carefully curated Honey & Wild portfolio with more products than ever available to help embellish outside spaces.

As entertaining in our gardens has now become a necessity, the acquisition of The Garden Foundry and Adobe Wholesale last year has proved timely as the trend of extending interior décor to the great outdoors continues.  Retailers can expect incremental spends with the addition of new, lines designed to refresh exterior living next season.

Growth in wildlife gardening

Research has revealed that engaging with wildlife can lower stress and lead to better overall mental health, with the UK public seeing and hearing more birds and wildlife during lockdown.  Honey & Wild is delighted to introduce its brand-new insect hotels and bird feeders that will be beneficial for wildlife and ecological balance in the garden.

The insect hotels provides a safe haven for the bees in the garden and allows them to make their nest in the bamboo tubes and wooden block tunnels, whilst ladybirds, lacewings and beetles will be at home in the different chambers made up of hollow tubes, fir wood, pine cones and wood shavings.

Butterflies are an important pollinator in gardens but a loss of habitat is cited as a major factor in their recent decline.  For gardeners that want to help their plight, the highly decorative Wooden Butterfly Hotel will provide a safe haven as well as making an enchanting fixture outdoors.

The Wooden Hedgehog House will help to create a safe habitat for the spiky mammals whilst giving a helping hand to hibernate during the long, cold winter months, whilst the reignited love of garden birds for many people will see sales of the new range of wooden bird houses soar.

Enlighten customers with wall art

Honey & Wild have extended its range of novel and unique wall art that will enhance a gardens natural surroundings of plants and outdoor living décor.

A well-placed mirror in the garden can reflect sunlight into dark spaces and corner and add depth to a smaller garden and Honey & Wild has gone one step further with the introduction of new solar mirrors in both contemporary heart and gothic church designs to highlight the warmth and given a greater sense of enclosure in an outdoor space.   New larger mirrors such as the Lincoln and the Hereford take inspiration from classic cathedral-inspired arches, whilst encapsulating the trend of taking the “indoors out”.

Bring art and subtle lighting to the outside of the home with solar wall art in the form of butterflies and dragonflies, elegance and sophistication metal floral art that adds a three-dimensional sense to your wall, or a touch of humour with the latest humorous wooden signs, guaranteed to bring a smile.

Elevate sales for small spaces

Gardens are getting smaller and retailers can use some of Honey & Wild’s new products to help modern homeowners to make the most of the space they have.  When space is at a premium, garden centres can help consumers’ space feel bigger by utilising vertical surfaces, such as Honey & Wild’s latest garden arches.  The Flower Arch will lead the eye upwards when planted with climbers, whilst with the Bench Arch, the sky is the limit with plants that grow upwards whilst providing a place to sit frees up more space on the ground.

Make the most out of container gardening with new metal pot stands and wall planters and encourage shoppers to group their planters together in a ‘potscape’ to create a big impact.   Impulse purchases can also be made in this category with the introduction of decorative pot feet which spans the core gardening and gifting sections, and are available in a number of quirky designs that will appeal to the masses.

Other new additions include the extensive line-up of garden spinners will create dimension and movement and accentuate small spaces and Solar Garden Stakes that will create architectural light and height in borders or pots.

Merchandising

The Honey & Wild range will drive footfall with its bespoke store display concepts which includes display stands, A-frames, tiered benches, floor standing displays and hanging trees.  Along with eye-catching branded point of sale graphics, Honey & Wild is the complete garden décor offering to create repeat customers.

Michael Wooldridge, Director of Woodlodge said: “The last 18 months have been unprecedented and for many people, outdoor space at home became vital. We saw a surge in sales of garden décor over that period as people looked to make the most of being outside while we were restricted to staying home.  Honey & Wild grew from strength to strength and we hope the new additions will drive footfall in 2022, helping retailers to increase basket spend as consumers take the same care decorating their garden space as they do indoors.”

The extended range will be showcased at Glee (NEC Birmingham, 14th – 16th September), and buyers will be able to View the full Honey & Wild portfolio offering on Stand 6J30-20A31.

For more information on Woodlodge’s new ranges for 2022, please contact your local sales representative or visit www.woodlodge.co.uk

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