One of the UK’s leading growers, Lovania Nurseries, who supply over 800 independent retailers, garden centre chains and supermarkets with Potted Bulbs, Alpines & Shrubs have partnered with specialist plant care app, SmartPlant.
Lovania will be replacing their existing digital support tool, ‘FloraLink’ owned by Floramedia, with the new app based technology.
As of 2020, Lovania’s new Smart range will be arriving into retailers across the UK. Customers can scan each individual plants’ QR code and will then be directed to SmartPlant for variety specific (100% accurate) automated monthly plant care reminders. 24/7 expert customer service and premium access to the app which unlocks infinite plant and pest ID’s, expert chats, watering reminders and unique retailer specific offers.The benefits for both Lovania and their retail customers include the ability to gain new insight to their end customers’ plant preferences, regional customer demographics and digital loyalty.
Future-Proof Your Retail Business
Digitise plants and build online channels with customers
The digital care service Lovania are now able to provide acts as a significant ancillary revenue generating option for their retail partners. Garden Centres have been faced with numerous challenges recently due to the Covid-19 situation while online retailers have seen record sales. Digitising your plant range can future proof your business and allow you to stay connected to your customers via digital care information. SmartPlant will pay retail partners a cost per acquisition for every customer that goes premium within their app. The SmartPlant app now boasts over 45 commercial partners, working with retailers such as Homebase, Thompson & Morgan and Dobbies.
Does Lovania supply your garden centre?
To see testimonials & why retailers partner with SmartPlant – click the link below: https://smartplantapp.com/retailer-signup/