Whilst many suppliers were shutting up shop for the year, Johnsons Lawn Seed was in the spotlight with a unique feature on BBC news. The one of a kind report helped boost the Johnsons Lawn Seed brand, its world-class R&D facilities, and market-leading products. It also helped to highlight the plight of UK lawns following this year’s hot and dry summer.
The feature was filmed at the company’s Tewkesbury research facility and was broadcast on New Year’s Eve. An amazing 600,000 viewers tuned in to find out just how much time and expertise goes into making Britain’s best known lawn seed.
Johnsons Lawn Seed Consumer Manager Guy Jenkins told BBC Midlands Today: “We’re looking at breeding grasses that are more tolerant to drought, heat and cold weather — they also have to be very disease resistant too. The breeding programme might take around 15 years, so we might start with thousands of different gene types — and in 15 years end up with a couple of varieties that we can actually use.”
Guy’s comment was preceded by one from the news anchor: “Johnsons grass seed company has seen a three hundred percent increase in demand after the summer’s baking hot weather damaged so many lawns. Freezing cold temperatures followed by a summer long drought meant that many simply didn’t survive. But now the Johnsons Lawn Seed research facility has been working hard to create new varieties that will be able to withstand more extreme weather in future.”
New products for 2019
DLF/Johnsons Lawn Seed’s latest developments have included grass seed varieties with twice the number of chromosomes. This represents a jump forward in terms of drought tolerance, and the ability to grow lush and healthy lawns. Special seed coatings have also been added to aid more efficient germination, and to quickly fill in gaps. This has most recently featured as a new feature in the company’s best selling Luxury and Shady lawn mixtures.
The latest technological advance from Johnsons is Super Smart Lawn Feed. This is a lawn feed made up of of beneficial bacteria, seaweed extract and mycorrhizae. A revolutionary new product, the company expects Super Smart to sell particularly well as homeowners look to resurrect their grass from the harsh conditions of the previous year.
Find out more
Read more about Johnsons lawn seed here