John Deere sells SABO to Mutares

John Deere has announced that it has signed an agreement to sell SABO Maschinenfabrik to Mutares SE & Co. The transaction is contingent on regulatory approval by the Federal Cartel Office Bundeskartellamt, Germany’s national competition regulator.

SABO manufactures lawnmowers and other outdoor power products and markets them to homeowners, municipalities, and gardening and landscaping companies. The Gummersbach, Germany-based company was founded in 1932 and has been a subsidiary of Deere & Company since 1991. SABO has approximately 125 employees.

Mutares, based in Munich, is a private equity firm that currently owns 13 companies in the automotive and mobility, engineering and technology, and goods and services industries.

SABO will maintain ownership of its brand assets and its operations in Gummersbach. The company will continue to produce walk-behind lawnmowers and handheld outdoor power products, marketing those machines through its existing network of more than 1100 specialised dealers in Germany, Austria, Belgium, the Netherlands, Slovakia and Switzerland.

Employees, customers, suppliers, dealers and distributors should notice little change in daily operations, according to Deere and Mutares.

“SABO is a leading brand for high quality walk-behind mowers and handheld power products in Europe, and the company is well positioned for growth with its line of battery-powered machines,” said Tim Merrett, John Deere’s Vice President, Turf and Compact Utility Platform.

“However, Deere is shifting its focus to key production systems that will allow our machine technology to be a differentiator. Further investment in walk-behind lawnmowers was no longer a strategic fit for our global business.

“Deere is not exiting the turf care business. John Deere will continue to produce a wide range of lawn and grounds care equipment for residential, commercial and golf course maintenance use,” said Merrett.

Under this agreement SABO will discontinue new production of both John Deere Tango and SABO brand robotic mowers as well as the SABO-built, John Deere branded walk-behind rotary mowers (both domestic and commercial models). Any remaining John Deere dealer inventory of these products in the UK & Ireland will be available for sale, and John Deere will continue to provide parts for 10 years. Deere’s dealer network will also continue to provide parts and service in any areas where SABO branded machines have been sold.

 

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