Ivyline launches new lifestyle garden collection

As a brand synonymous with style and quality, it comes as no surprise that Ivyline, a leading British supplier of home and giftware ranges, has broadened its product offering to incorporate a new lifestyle driven garden range, perfect for those gardeners that seek to include timeless, yet functional pieces to enhance their garden spaces.

Ivyline’s first foray into grow-your-own was initially showcased at Glee 2022, where the range was soft-launched to gather retailer feedback. With positive responses coming from all corners of the industry, and with many praising Ivyline for creating such an aspirational yet easy-to-retail collection, the lifestyle garden collection will now be brought to market in February 2023, perfectly timed to maximise spring sales.

The new collection features a highly curated range of garden products including plant protection and supports, hanging baskets, and trellis. Each product benefits from a highly detailed handmade construction from either zinc or bronze – the latter providing a rustic patinaed look – providing choice for consumers based on their garden aesthetic. Frost resistant and benefitting from a two-year guarantee all products are built to last whilst bringing elegance and interesting structure to garden and allotment planting schemes.

Talking about the new grow-your-own offering, Ivyline’s Managing Director, Scott Thomas, said: “Products such as plant protection, plant support, trellis and hanging baskets are so often created to be functional at the detriment of style or design. Recognising this – and wanting to fill the gap at the upper end of the product hierarchy – we worked closely with artisans to create a carefully curated offering where functionality and style are on a par. This new lifestyle collection opens up a new product category within the grow-your-own market, helping retailers to elevate their offering whilst providing more choice for the more discerning shopper. It’s an exciting addition to the Ivyline offering and, we hope, the beginning of a new staple for our customers.”

Ivyline’s new handmade grow-your own offering will be available for delivery into store from February 2023. The current collection includes:

  • Wired Plant Protection in two size options (RRP from £39.99)
  • Wired Netted Plant Protection in two size options (RRP from £39.99)
  • Plant Supports in two size options (RRP from £34.99)
  • Fluted Plant Supports (RRP £44.99)
  • Honeycomb Trellis in two sizes options (RRP from £59.99)
  • Linear Trellis in two size options (RRP £59.99)
  • Cylinder Trellis in two size options (RRP £59.99)
  • Climber Tripod (RRP £49.99)
  • Hanging baskets in two styles (RRP from £34.99)

Find out more

To add Ivyline’s new lifestyle driven grow-your-own range to your retail offering in 2023 please contact the team to discuss your stocking needs via sales@ivylinegb.co.uk / 024 7633 9180.

Further details regarding Ivyline’s AW22 and SS23 collections can be found at www.ivylinegb.co.uk. A dedicated showroom at Ivyline’s HQ, Stoneleigh Park, is also open to buyers year-round. Please contact the team to book your next visit.

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