Launched to the garden retail market in 2019, Hygeia’s Nature Safe range has proven popular thanks to its commitment to delivering products that provide eco and vegan-friendly, organic, and chemical-free solutions for common gardening jobs. Now, ahead of the 2021 gardening season, Hygeia has further expanded this benchmark setting range with the introduction of Nature Safe Probiotic.
Nature Safe Probiotic
We’re all familiar with probiotics for humans. The famous Japanese brand has made the notion of ‘good bacteria’ for our gut a household concept, which got Hygeia thinking – could this same concept apply to grow your own? The truth in fact is, yes! With Nature Safe Probiotic, Hygeia has isolated the ‘good’ bacteria or microorganisms, found within the soil of its homeland, Ireland. Once isolated, one billion of these good bacteria are concentrated and bottled, providing UK and Irish gardeners with a product that aids faster germination, and reduces the need for fertiliser as the bacteria do all the hard work.
Tom Stolworthy, Hygeia’s UK Country Manager explains: “Nature Safe Probiotic is the perfect way to supercharge organic plant growth. The billions of ‘good’ bacteria work their magic by boosting seed germination, creating stronger roots and excelling plant growth. This one simple product has the ability to appeal to a broad spectrum of consumers, including those that are new to gardening and may be unsure of the term ‘fertiliser’ or worry about the use of chemicals. The benefits of the full Nature Safe range are clearly illustrated on all our packaging, and we believe that our new Probiotic will be a real stand-out product in the coming season.”
About Nature Safe
With vegans cutting all animal-based products out of purchasing decisions, and growing demand for natural, organic solutions, a new generation of eco-friendly products that are free from animal derivatives and chemicals are driving change.
Tapping into a more sustainable style of gardening, the Nature Safe range – exclusive to Hygeia – currently includes Lawn Feed with Seed, Patch Fix Seed with Feed, Granular Plant Food, and Liquid Plant Food with Seaweed, as well as the new-for-2021 Probiotic.
Safe for use around children and pets, the Nature Safe range is completely plant-based, and uses no animal by-products or poultry additions. Each of the products has been designed to promote a healthy eco-system and is bee-friendly, ensuring that our essential pollinators are kept safe and sound.
Tom Stolworthy added: “Nature Safe is the perfect range for retailers wanting to offer their customers vegan and organic gardening solutions. The unique formulation is specifically designed to reinvigorate nature with natural ingredients and optimal micro-organisms, which means users can rest assured that each time they use a Nature Safe product, they will be putting goodness back into the earth. What’s more, these products are backed by 80 years of innovation, experience and passion, and unrivalled R&D to ensure that every product delivers quality results every time.”