Get set for a dog bed revolution thanks to the new merchandising and in-store ordering system from luxury dog bed supplier, George Barclay. This new ‘order in-store, deliver to door’ concept will make it easy for retailers to offer over 300 stunning designs, all within a 1m2 footprint.
Order in-store, deliver direct to the consumer’s door
This new fully integrated retail display unit is perfect for retailers where space is at a premium but the demand for luxury pet products is on the rise. Priced at just £399+VAT the display unit comes complete with an integrated iPad terminal for direct ordering and access to the full George Barclay offering via www.georgebarclay.com. To provide customers with the ability to touch and feel the quality of the product on offer, each unit also comes fully stocked with six premium dog beds of varying sizes and designs – which can be tailored to your customer demographic – worth RRP £475. A special ‘retailer code’ is allocated to each store/retailer, which when entered at the online checkout via the iPad provides complimentary delivery on orders over £49. All of this can be done at the point of purchase within a matter of minutes – making for one of the easiest ways to purchase dog beds in-store.
Retailers benefit too
What’s more, retailers also benefit from the special commission scheme, where they can earn commission on each order placed via the system. And the benefits for the retailer don’t stop there – the new George Barclay integrated in-store ordering unit means there are no stock commitments, no carriage charges, no restocking, and no soiled stock – freeing up space and staff hours to sell other lines. Instead, retailers can offer their customers access to one of the most luxurious dog bed collections, as well as George Barclay’s accessories lines including the ClimaCOOL dog cooling range, MuttMOP dog drying products, as well as leather leads and collars, leather dog carriers and luxurious throws and blankets.
George Barclay’s Adrian Bartlett said: “Our new integrated in-store ordering system – a true silent salesperson – has been created in response to extensive retailer feedback. Dog beds are notoriously difficult to merchandise, with one overly enthusiastic customer so often causing a complete catastrophe where the display is concerned. Also, with so many different designs, sizes, material and colour ways on offer, the traditional merchandising method requires a huge commitment in terms of space and man hours. But those days are gone – in just 1m2 retailers can offer their customers over 300 different designs, all safely delivered to their door within 2-4 working days. This is the new generation of retailing, and one that competes head to head with the juggernaut that is online.”
Luxury at its best – from George Barclay
George Barclay’s dog beds are created by a dedicated team of dog lovers and are made to last but without compromising on style or design. Each bed is UK designed and made, using only the best fabrics and manufacturing techniques. Enjoying traditional designs, each bed benefits from George Barclay’s unique technology including water resistant inner liners, SofTough™ fabrics, WoofWax™ water repellent coating, and the choice of three mattress and filling options to suit dogs of all shapes and sizes. Replacement covers are also available, with all covers completely machine washable.
Find out more
If you want to find out more about George Barclay’s new integrated in-store ordering system, or its stunning luxury dog bed collections and accessory ranges, please visit www.georgebarclay.com. Alternatively email email@example.com or call the team direct on 01722 437477.
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At a glance: George Barclay’s Integrated In-Store Ordering System & Display Unit
- Integrated in-store ordering system for just £399+VAT
- Each unit comes complete with iPad terminal and six beds worth RRP £475
- Consumers order direct via the iPad, with delivery direct to an address of their choosing
- Delivery is free for all orders over £49, a saving of £9.99.
- Retailers earn commission on each order placed, tracked via their George Barclay affiliate account
- Each unit provides access to George Barclay’s full dog bed collection – featuring over 300 designs