The last couple of months have been very turbulent for everyone and especially for the garden industry. From lockdown to massive online sales: it has truly been a rollercoaster ride.
“The dust is settling now Summer has started, and many garden centres are wondering what to do with their webshop going forward. We want to help retailers realise their online ambitions by offering a practical eBook” explains Edwin Meijer, founder of Garden Connect.
“Many garden centres have experienced that there’s a huge demand among customers to buy online. Even when Covid-19 is behind us, customer behaviour won’t turn back to what it was in 2019. We were fortunate enough to help over 20 garden centres to set up a webshop during the early days of the lockdown. But setting up a webshop isn’t the hard part. The main question is how to make it a success.”
With so many webshops and online competition, one question needs to be asked: why should I buy in your webshop? What makes you unique?
“Why should I buy from your garden centre if I can order a larger range of products from Amazon for a lower price? It’s interesting to figure out how an independent retailer can beat giants like Amazon.” explains Edwin.
Golden Circles of Simon Sinek
The eBook is based on the Golden Circles of Simon Sinek: “Simon Sinek uses the Golden Circles to make something complicated, very easy to understand. We’ve adapted his model to illustrate how you can build a webshop which will last instead of being just another one trying to move products.”
Our new eBook has just been released and can be downloaded via www.gardenconnect.com/ebook. “People who are familiar with us know we’re always happy to share best practices. We hope this eBook will inspire garden centres to rethink their online strategy. From products to purpose.”