PlantWorks UK is the first company to provide direct funding to support the Life at No.27 initiative, a non-profit organisation which aims to position gardening and ‘Grow Your Own’ as an early intervention therapy option for people struggling with mental health challenges.
The initiative, which has been set up by Annabelle Padwick, a professional marketer, blogger, writer and public speaker, will use allotment and community gardens as bases to help people of all ages, giving them an opportunity to try out gardening via self-referral or GP/Psychiatrist referral as an alternative to the therapy options currently available.
PlantWorks UK, which produces biological solutions for gardening, horticulture, agriculture and which is the only UK company to grow mycorrhizal fungi, will support the initiative under its Empathy brand.
Mark Mackie, a company Director at PlantWorks said: “We became aware of Annabelle due to her impressive social media presence and approached her after listening to her talk at GLEE. Initially we wanted to offer her products for new referrals to the Life at No.27 initiative, however after listening to her wider aims and objectives we felt compelled to be more proactive. As a small company we have to be very strict with our marketing budget and make sure we spend it wisely, supporting the Life at No.27 initiative is now an essential part of our strategy, the potential it has to inspire people who wouldn’t consider gardening as a method of complimentary therapy whilst promoting the benefits of gardening as a pastime is not to be missed.
“The initiative has all of the right factors to help to grow the gardening industry further and to be involved from the very beginning is a fantastic opportunity for PlantWorks. We would also ask that our fellow suppliers to the trade consider supporting this venture and generate the funding the initiative needs to really make a difference to such an important social issue.”
Annabelle founded a blog also called Life at No.27 in 2015 which documents her journey, taking on an overgrown allotment as total newbie whilst dealing with anxiety and other mental health struggles, she said: “I am absolutely delighted and grateful that that the Empathy/PlantWorks team have pledged the first funds to support Life at No.27. The company’s generous donation will be used to devise the first therapy programmes, get the initial allotments set up and to promote the initiative as far and wide as possible. PlantWorks support enables to me to begin to create the therapy option I was never offered, but fortunately found myself and start to really drive the initiative in to government where the change needs to take place.”
To find out more and to keep up to date with the progress of Life at No.27 visit www.lifeatno27.com.