Dobbies, the UK’s leading garden centre retailer, has announced that it will be the exclusive broadcast sponsor of ITV’s ‘Love Your Weekend with Alan Titchmarsh’, presented by the nation’s favourite gardener, Alan Titchmarsh, when it returns to screens on 3 January 2021.
Set in the heart of Hampshire, the legendary horticulturist, presenter and author will celebrate all that is great about the British countryside, art, crafts, manufacturing and produce. In this new series, Alan will be chatting to celebrity guests as well as wildlife, craft and sustainability experts who will be sharing their top tips on how to make the most of our outside spaces no matter how big or small.
Graeme Jenkins, CEO at Dobbies, said: “‘Love Your Weekend’ is the perfect partner for Dobbies. The feel good, upbeat tone of the show is a natural fit with our brand positioning, which is all about encouraging people to get involved with gardening, from beginners to professionals, and enjoying the very best of Britain’s gardens and green spaces.”
The sponsorship will see a series of five, 10 and 15 second Dobbies’ bumper ads throughout the series of 10, 120-minute episodes. The brand will also appear across the programme’s website, social media and on-air credits.
‘Love Your Weekend with Alan Titchmarsh’ will be broadcast on ITV and STV from 3 January 2021.
The partnership coincides with Dobbies’ recent brand positioning as ‘not your average garden centre’ and the launch of Dobbies’ first ever Garden Colour of the Year.
For more info visit dobbies.com