ATCO and the Royal British Legion join forces to celebrate double centenary

Date:

Lawnmower brand ATCO and the Royal British Legion both celebrate their centenaries this year and to mark this historic double, a proportion of the sales value from three specific mowers will be donated to the military charity.

STIGA, owners of the ATCO brand, are giving £20 from the sale of each Liner 16S and Quatro 16S walk behind mowers and £100 for each GT43HR tractor model, throughout 2021, to the Royal British Legion.  Each mower will be decorated with a unique decal to support this partnership.

The campaign is the brainchild of Amanda Kincaid, STIGA’s marketing manager, who served for 23 years in the army.   “I contacted the Royal British Legion to see if they could work with us to celebrate ATCO’s centenary and had absolutely no idea that it was a double celebration.”

BritishLegion websitebanner 1600x847002 9900000000079e3c

“The Royal British Legion is the nation’s leading Armed Forces charity and has been supporting serving and ex-service personnel and their families for 100 years” says Gary Whitney, managing director of STIGA Ltd.  “We are delighted that our two centenaries are being marked in a way that will bring practical help to those in the armed forces community.”

Ben France, Head of Corporate Partnerships at the Royal British Legion added: “We are delighted to be working in partnership with ATCO and we are very grateful for their generous pledge of donations on their products. It’s a wonderful way to mark both centenaries and donations raised are used to provide life-long support to serving and ex-serving members of the British Armed Forces, their families and dependents through hardships, injuries and bereavements.”

ATCO was founded in 1921 by Charles H Pugh in Birmingham, where he manufactured the first mass-produced petrol lawnmower.  That was the start of a remarkable British success story that continues to grow to this day.  The name ATCO is from the Pugh owned Atlas Chain Company.  He wanted to stamp a name on each chain link and the new abbreviated name was invented.

Leave a Reply

Share post:

Latest stories

More like this
Related

Introducing the Webb Eco Cordless Garden Machinery Range: A Clean, Green Experience

British garden equipment manufacturer Webb proudly presents the new...

Ariens Zero-Turn Mower: Efficiency Redefined

The rise of zero-turn mowers in the USA, from...

Introducing the AS 60 WeedHex: The Ultimate Weed Brush for Every Application

AS-Motor, renowned for its mechanical weed brushes, introduces the...

Introducing The STIGA 3 Series Cordless Range: Always Ready to Go!

United Kingdom - March 12, 2024 STIGA is proud to...