Smart Garden’s successful year continued at Glee with a marked increase in orders while new introductions in its renowned solar lighting range proved a hit with retailers.
The leading supplier of garden products has seen phenomenal growth in 2017, resulting in it outgrowing its warehouse as Smart Garden continues to meet consumer demand for trend setting and high-quality product ranges.
With an increased stand presence in the halls and extensive development of existing ranges, Smart Garden had its largest and strongest new product introduction ever, which proved a big draw for visitors.
Amongst these were additions to the stunning and best-selling Super Bright range, including the space themed 3-D Cosmos Collection and Super Bright String Lights, continuing to lead the way in solar innovation. As the leaders in solar lighting, Smart Garden showcased its complete range at Glee, including the Elvedon Collection, the Solar Flower range, Funky Fruit and the expanded Eureka! Zone range which featured new lightbulb designs along with innovative lighting options for hanging and table top usage.
Garden Décor was a key focus at Glee with the introduction of the new Flamboya brand, with 110 new products including Chorus Chimes, InSpinners, Bobbly Birds, Polka Pets, Hangers On and Loony and Barmy garden stakes, all predicted to make a big impact in 2018.
To capitalise on the trend of grow-your-own and sustainable living, The GroZone – which was launched at Glee last year – has been expanded to include several new designs offering additional choice and practicality for consumers, from the Tomato GroZone through to large walk-in greenhouses.
Wild bird care was also high on the agenda with the recently acquired ChapelWood brand boasting an updated and eye-catching selection of beautifully designed feeder stakes, stunning glass hanging birdbaths and feeders, hand-painted bird baths and many other decorative wildlife products. The new striking and contemporary livery launched at the show, along with new merchandising solutions, were met very positively by retailers.
Jonathan Stobart, Managing Director at Smart Garden Products said: “Visitor traffic on the stand was strong once again this year. We introduced a selection of “Glee only” offers and as a result we took a significant number of orders, with a value over four times higher than last year. It was also immensely satisfying to receive so many positive comments about the new product introductions, as well as the new packaging and merchandising concepts. We were very happy with the show and have already booked a larger stand for next autumn, with 50% more space overall, enabling us to show even more product as we continue to add new products and categories.”
Smart Garden’s success at Glee has rounded off an exciting 2017 which saw the opening of the brand new 250,000 square foot Eureka Building, a new logistics hub to meet ongoing demand after the company saw an 85% growth in the past 18 months.
To find out more about Smart Garden’s market leading product offering please visit www.sgpuk.com