Curriculum-linked seed range is proving a big hit with parents and children alike. More children are growing Johnsons Little Gardeners seeds than ever before. The seed specialist has reported a 19% increase in sales on the previous year, as parents and grandparents look to engage the next generation of gardeners while bolstering their school learning.
The range of 10 easy to sow flower and vegetable seeds, plus a selection of grow kits and accessories
, has been developed to support National Curriculum guidelines for children aged 5-11 years, which state they should be able to identify common plants and flowers, understand what plants need to germinate, grow and thrive, understand plant reproduction and how seasonal changes affect plants and vegetables.
Every item in the range is supplied in fun packaging that provides facts and information to help cover these topics and also come with comprehensive yet easy-to-follow instructions to ensure first time success.
The Little Gardeners range is further supported by an interactive website, which mixes fun and fact in easy to navigate pages such as the Fun Zone
, Little Gardeners’ Academy
and Yummy Recipes
sections. A Meet the Gang
area introduces children to a team of Little Gardener characters – 4 girls and 4 boys each with their own relatable personalities for children to make friends with.
Johnsons brand manager Helen Clayton said: “We are so pleased to see more children taking up the challenge of growing flowers and vegetables from seed and discovering what a fun and rewarding hobby it can be. Success with seeds at age five or six could ignite a passion for plants that not only leads to a future hobby, we could be helping to shape the next little Alan Titchmarsh or Carol Klein.”