The figures released show that at least 2.5billion disposable coffee cups are used each year in the UK and only 1 in 400 of these are recycled.
Although discounts are often given to those with a reusable cup, this is not widely known and as research has shown, coffee lovers are more responsive to a charge than a discount. The Environmental Audit Committee believes that a charge of 25p could reduce use by up to 30%.*
The people at Robert Dyas, the homewares high-street retailer, noticed the effect of the forthcoming “Latte Levy” report before it was announced. The retailer observed an increase in eco-friendly and reusable coffee cup sales before the announcement of the report, showing that consumers are ready and willing to react to the potential charge.
Rachael Brain, COO at Robert Dyas commented, “We have seen a 50% sales uplift of reusable travel mugs year on year. This includes sales of eco-friendly, biodegradable reusable bamboo travel mugs and collapsible travel mugs. Our data shows that the public started switching to reusable travel mugs six months ago, long before the “Latte Levy” report. This reflects favourably on the great British public who clearly want to do their bit to avoid unwanted waste.”