International gardening brand Lasher Tools has appointed JAM to support the company’s growth in the UK, with the launch of a #LoveYourGarden campaign to celebrate and champion gardeners around the country.
Lasher Tools was established in South Africa over 80 years ago, and now supplies gardening, DIY, construction, agricultural, forestry and mining equipment throughout Europe, Africa, the USA and Australia.
It has employed integrated agency, JAM to deliver a social and digital strategy that will introduce the South African brand to the UK market, raising awareness of the benefits of Lasher’s gardening products and driving brand awareness and sales.
The #LoveYourGarden campaign will combine engaging content, with a comprehensive social media strategy designed to make Lasher Tools a household name the the UK’s gardening community.
Ian Livingston, commercial director at Lasher Tools UK, added: “Our products are well known for their high quality in their native South Africa so we’re really excited to be able to bring the same quality to UK consumers. JAM impressed us with their creative ideas and in-depth understanding of how we can use social media to grow our brand. The campaign has already had great engagement so far and we’re looking forward to seeing more and more people come to know and love Lasher products!”
Jaime Gee, managing director of JAM, said: “We’re delighted to be working with such a well-established global brand. We know that there are thousands of garden lovers across the UK and our campaign will shine a spotlight on all things gardening throughout the year.”
Lasher Tools UK will be supplying Garden Centres; Builders Merchants; DIY, Hardware and Agricultural Stores; whilst individuals will be able to explore the Lasher Tools UK range via new consumer friendly website: www.lashertools.co.uk.