Ivyline to return for 2018 Retail Lab at Glee

Launched at Glee 2017, the Retail Lab was a key focal point for the annual garden retail exhibition. Unlike anything before seen at Glee, it was a place to experience the beating heart of the industry, with a view to what the future holds. Combining interactive content, with inspirational product displays and tangible business advice, The Retail Lab cemented itself as a thriving hub of inspiration and knowledge at Glee.

Here we catch up with Scott Thomas, Managing Director of Ivyline, creators of inspired collections of lifestyle products for the home and garden and one of the 2017 Retail Lab sponsors, to find out more about their experience and why the company has confirmed its place within the 2018 Retail Lab feature.

What made you decide to become a sponsor of the Retail Lab at Glee in 2017?

We are passionate about driving innovation in product and retail standards, so the trend lab was a great concept to be involved in. It was also an opportunity to showcase product in another area of Glee and work with the creative team. Houseplants and wellbeing was a major theme of the lab which is a key retail growth area.

What products of yours were displayed?

In 2017, we included some of our hugely successful Happiness Teacups which donate £0.25 for every set sold to Greenfingers Charity, our bold printed Monza planters, hanging indoor planters and selected outdoor planters.

How did being part of the Retail Lab benefit your business?

It gave us extra exposure, new merchandising ideas, extra industry contacts and it was just great to support this initiative.

What advice would you give any other brands thinking of getting involved in 2018?

Get plenty of samples in early, try to tie the creative team down to what they are looking for and just get involved.

Have you implemented any of the Retail Lab ideas within your own business? Has it inspired the way you work with retail customers?

We have used it to inspire customers to build innovative displays in store, show them how visual merchandising really delivers added sales and how to work on hotspots of products.

What can people expect to see from you at Glee 2018?

We are hugely excited about Glee. In 2018, we are experiencing our best ever year in 41 years of trading. For Glee we have doubled the size of our stand and will be launching over 250 new products. Houseplant pots are our biggest focus where we will launch a number of inspirational trend driven collections, there will be new outdoor planter concepts and an amazing range of design led outdoor fire bowls. Prepare to be inspired!

 

Find out more

Glee is the UK’s leading garden retail show, focussing on building year-round profits for buyers and suppliers within the core gardening and outdoor leisure product categories.  To keep up-to-date on the latest Glee news visit www.gleebirmingham.com.  To enquire about exhibiting at Glee 2018 call 020 3033 2160, or email daniel.mcalpin@gleebirmingham.com to find out more about sponsorship opportunities within the 2018 Retail Lab at Glee.

LEAVE A REPLY

Please enter your comment!
Please enter your name here