After months of designing and building, Cub Cadet has now launched its new website. The site has been created with the end user at the forefront of the design. It provides easier navigation and offers an enhanced user journey. The website is fully responsive, meaning that it looks just as great when viewed on smart phones and tablets as it does on a regular laptop or pc, and makes it easier for consumers to browse the site, even when they are on the go or even browsing in a dealer’s showroom.

Designed with the customer in mind, the site clearly defines the brand’s products and categories, with all existing products and new season models featured. Each product has a section on both the features and the specifications, making it simple for consumers to review and compare products.

The service and dealer locator pages guide people to locate their nearest dealer, and this is linked through from every product page. The new 2018 catalogue is also available to download, and there are informative pages on the history of the company and its many innovative designs, such as the xTreme Tight Turn and Cub Connect App.

The new website is a continued reflection of the importance that the company places on customer engagement and innovative design.

“We are pleased to launch our new, user-friendly website, which we are confident provides an enhanced customer experience and will further develop our reputation as being at the forefront of garden machinery innovations,” said Phil Noble, field sales and technical manager for Cub Cadet UK.
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