bird care

The full range of 40+ new products from Peckish for 2017-18 have been announced, offering retailers the chance to unlock their bird care sales.
Product offerings include the exclusive Secret Garden range, appealing to ‘romantic’ gardeners, a new festive themed product that’s sure to be a Christmas hit, and an extended range of Peckish Natural Balance for entry level consumers. The range includes:
Secret Garden Range
Bird lovers will be invited to seek solace from the outside world in the Secret Garden, a new range from bird care brand, Peckish. The Secret Garden will come alive in-store with point of sale, designed to bring to life the decorative range.
 Secret Garden Leaf Bird Feeder – A single decorative leaf feeder with an antique finish and a strong, stable ground spike. Designed to be staked into a bed or border, ideal for feeding mealworms and suet pellet treats.
 Secret Garden Bird Bath – An extra wide bird bath with an antique finish, decorative leaf design twisting around the stem and a sturdy wide base.
 Secret Garden Dining Station – With a decorative leaf design, 10 hooks for hanging feeders, a mesh food tray and a strong, stable base fork. Also available is a new patio stand to use with all our dining station range.
 Secret Garden Feeder Range – A range of decorative feeders made from durable metal. Prevent mess and waste with seed tray included on the seed and nyjer feeder. They also feature attractive design details, such as leaf motifs. Available in seed, peanut, nyjer and energy ball formats.
 Secret Garden Squirrel Proof Seed and Peanut Feeders – Featuring screw top lid and a tough metal cage to prevent squirrels and large birds feeding.
NEW in the Daily Goodness range
 Daily Goodness Nuggets Easy Feeder – An exciting new addition to the No 1* ready to use range, pre-filled with our Peckish Daily Goodness Nuggets. Simply unwrap and hang out for birds. Once they’ve been eaten, refill with more nuggets. (*source GFK)
NEW in the Natural Balance range
An extended range of entry level products. Made from 100% natural ingredients, the 8 seed blend is enriched with sunflower seeds to attract a wide variety of garden birds.
 Natural Balance Seed Mix – The popular seed mix is now available in smaller 1.7kg and 4kg packs, alongside the existing 12.75kg bulk bag.
 Natural Balance Energy Balls – High energy and enriched with sunflowers, available in a 6-pack, 25 pack refill and an extra value 50-pack tub.
Festive Mince Pie Flavour Suet Cake
 Winter Warmer Festive Suet Cake with Festive Mince Pie flavour and aroma to attract birds – and shoppers! High in fat and enriched with our Calvita vitamin and mineral supplement. The 300g suet cake is ideally positioned as a stocking filler and the 8 pack box with free feeder is the perfect Christmas present.
Rachael Dickinson, Senior Marketing Manager for Peckish said: “All of our new products will be supported by new POS, encouraging new consumers into the category and offering numerous link-sell opportunities. The Peckish brand has something to appeal to everyone, from newcomers to seasoned bird lovers. We’ve even got this year’s must-have Christmas item in the form of the Peckish Winter Warmer Festive Suet Cake, which smells like mince pies and will make a great addition to any bird lovers Christmas stocking!”
For further information on our new ranges and Peckish please contact your rep or visit our website at www.peckishbirdfood.com

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