Ariens Company Announces Changes to International Business Organization

Ariens Company

Ariens Company has announced several organizational changes to the international business organization, aimed at putting more focus on the specific needs of the international market in the long-term.

“As we approach a new fiscal year, we have an opportunity to assess our business structure and make adjustments as part of our continuous improvement process,” says Larry Weyers, President, Ariens Power Equipment from their Brillion, Wisconsin HQ. “Ultimately we want to give the team control to develop the right products, for the right market, at the right time.”

Ariens Company

In the United Kingdom, Darren Spencer has been promoted to Vice President – EMEA and Asia. Spencer will have oversight and responsibility for all operations and business within Ariens UK and Ariens Scandinavia as well as developing business within Europe, the Middle East, Africa, and Asia.

Spencer has been with Ariens Company (through the Countax acquisition) since 1990 and has held various positions within the company. He started as a Sales Assistant, and his career path has included roles as Operations Director, Director of Aftermarket and Distribution, General Manager for Australia and most recently as European Managing Director.
The company is also reorganizing its international business to have solid line reporting relationships directly to the businesses which they support. Accordingly, this will see the leaders in areas such as the Supply Chain, HR, Operations, Sales and Marketing report directly to Spencer.

Additionally, John Horn has decided to announce his retirement at the end of the calendar year. During this transition, John will still partner with the Ariens UK and Ariens Scandinavia team and lead sales efforts. “We congratulate John on his upcoming retirement,” says Weyers, “and thank him for his dedication and years of service with Ariens Company.”

In the Americas, Ron Marcellus has been promoted to Senior Vice President of Sales – Americas. In this expanded role, Marcellus will assume responsibility for growing and managing sales for North America, Central America, and South America.

“I am confident that these organizational changes and promotions will continue to position us for global success for the next fiscal year and beyond,” says Weyers.


Please enter your comment!
Please enter your name here